Hallmark movies are synonymous with snowflakes, Santas, and sweaters—in other words, all things Christmas.
I saw an advertisement for one of these latter movies the other day while roaming the wilds of the online universe. You’ll never guess the plot. In an earth-shattering move, this forthcoming movie takes place in a small town, has a career-girl-meets-country-boy love story, and hints at values such as faith, hard work, and perhaps even redemption and sacrifice.
Okay, I know, typical Hallmark fare, right? So typical, in fact, that most of us could write the script.
But the fact that Hallmark—and many other companies—keep making these cookie-cutter storylines suggests that they’re highly popular. And the fact that they’re popular also suggests that they speak to a desire that many of us have deep down: belonging.